Jim Grisanzio

Why Stories Matter: The art and craft of social change — "Learning skills and practices is not like learning a formula; it’s more like learning how to ride a bicycle. You can read 10 books about it or listen to someone lecture about it all day, but how do you really start learning to ride a bicycle? You get on. And you fall. That’s how you learn practices. That’s how you learn organizing." — Marshall Ganz

Nice article from Marshall Ganz on using the power of story (four specific levels of stories, actually) to engage people and build communities that drive change. Story telling is as old as it gets and remains probably the most effective way to deliver information that resonates. Here`s a little Ganz video, too. Good stuff.